How you do you know if you are doing it right? I am pleased to announce a new service that specialises in doing branding the right way. Together with media guru John Eussen, I am part of a branding consultancy called So Branded.

Combining legal expertise (Eric Kalde) with media, design and social engineering (John Eussen) creates powerful branding solutions for business. You get a branding solution that works, and that you can register and own.

Many advertising, marketing and social media strategies fall down because the do not address legal aspects. Specifically, they ignore the ownership aspects of your marketing or design strategy. You may end up with a great idea, but do you own it.

Ownership is critical to the value and ongoing viability of your business. That’s what we do at So Branded. We create it. We give you ownership.